The best coaches are willing to commit to an approach in which winning is not the first priority, where the process—striving for excellence—is more important than the product: winning. Coaches who implement the Run and Gun often do so not to win more games, but rather because they are disappointed with the level of effort and enthusiasm displayed by their team. In order to break out of this competitive rut, these coaches are willing to try anything, a move often made out of desperation. They may feel fan support is minimal or negative, and they are often personally “burned out” on coaching due to poor individual attitudes or lack of success.
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